Providing effective employee behavior change & health improvement programs since 2001.

Information About


Company History

Our long standing belief in prevention as the ultimate solution to spiraling health care costs grew out of our founder's, Catherine "Kye" Anderson, in 1976, founding of Medical Graphics Corporation, a high-tech medical device company committed to the cost-effective early diagnosis and treatment of cardio-pulmonary disease.

As an employer for 20 years herself, Anderson noted the lack of cost-effective prevention and wellness programs that could address each employee's unique health risks and challenge, to keep our valued workforce healthy and our health care costs lower.

In 1996, Anderson partnered with the ground-breaking interdisciplinary work that the Stanford Prevention Research Center was doing to create comprehensive programs tailored to each individual's particular health behavior change needs. Entering into a first phase research oriented project, in 1997 she brought the first interactive health improvement programs to the web via a joint venture with Through this venture, we attracted over 1 million unique users to our programs.

In 2001 Medforma was founded with an exclusive license to bring the Stanford Health Continuum to the American workforce, to help lower health risks and the health care costs that have been burdening American businesses and workers at home and abroad. After the initial success with the previous project, the next step was to prove that an online all-digital health improvement toolset could improve a population's health over time.

We created a company that was independent from employers, insurers, and health plans in order to assure employees complete privacy and protection of their personally-identifiable information. As a result, during this second phase of development and research about digital wellness tools, our programs achieved participation rates much higher than industry averages for prevention and wellness programs across a population of 30,000 employees In addition, as hypothesized, during this phase we achieved proof of health improvement in all major health risk categories varying from 10 to 61% in a population of 19,000 people tracked over 4 years. Engaging many people into Stanford's brilliantly-conceived, web-based program of self-directed, continuous improvement offers employers the best hope for cost-effectively transforming the health of their workforce. Our clients see this product as an integral component of the company operating plan to maximize profits and human capital performance rather than just another nicety. Highly rewarding to Medforma are the comments we receive from employees themselves.

In 2010, Medforma entered its third phase of company evolution. Based on the two earlier phases of research and use, we took Stanford's concepts, logic and behavior improvement tools and created an updated set of all-digital online health improvement tools that are both engaging and effective for individuals and also provide ready to use tools and reporting for employers. These updated, upbeat, effective tools incorporate Stanford's latest and greatest behavior change theories and logic in an all-digital platform that is a terrific add-on wellness toolset that is affordable and easy to use for employers of all sizes.

Headquarters for our women-owned-and-operated company are in Minnesota, a state with a long history of medical innovation and consistently ranked one of the healthiest states in the nation.


All medical content has been provided by Stanford School of Medicine and is overseen by Wes Alles, PhD, Director of the Health Improvement Program (HIP), Stanford University, Palo Alto, CA. All medical content updates come under the direction of the Stanford Health Improvement Program.

Faculty & Staff

Principal InvestigatorsResearch Interests

Basu, Sanjay, MD, PhD

Assistant Professor

Epidemiological modeling methods and systems science; Econometrics and population health statistics; Comparative cross-national datasets; Social policy influence on health outcomes.

Farquhar, John W, MD

Emeritus Professor (Active)

Medicine, Preventive Medicine, International Health, Preventive Cardiology, Social and Environmental Determinants of Chronic Disease.

Fortmann, Stephen P, MD

Emeritus Professor

Cardiovascular disease prevention and epidemiology, community and clinical trial methods, experimental design, behavioral intervention methods, community surveillance of cardiovascular disease rates, preventive cardiology, tobacco use cessation and tobacco control, and the clinical management of lipid disorders.

Gardner, Christopher D, PhD

Associate Professor

The role of nutrition and preventive medicine, with particular interests in: plant-based diets; cardiovascular disease; cancer; obesity; differential response to weight loss diets by insulin resistance status; linking dietary behavior change to social movements; stealth nutrition; food systems. Nutrition Studies Web Site.

Heaney, Catherine, PhD

Associate Professor

Investigating psychosocial factors at the worksite (e.g., occupational stress, organizational justice, social support) that are associated with health and disease; developing and evaluating occupational safety and health interventions that address psychosocial and behavioral risk factors; bridging the gaps between theory, research, and practice in worksite health education.

Henriksen, Lisa, PhD

Senior Research Scientist

Media effects on adolescents' use of tobacco and alcohol; Protective effects of authoritative parenting on youth; Experimental designs to test message effects

Ioannidis, John P.A., MD, DSc

Professor and Director, SPRC

Evidence-based medicine, clinical and molecular epidemiology, human genome epidemiology, research design, reporting of research, empirical evaluation of bias in research, randomized trials, statistical methods and mathematical modeling, meta-analysis and large-scale evidence, prognosis, predictive and personalized medicine and health, sociology of science.

Kiernan, Michaela S , PhD

Senior Research Scientist

Developing theory-based interventions for long-term behavior change in the areas of weight management, nutrition, and physical activity. Research methods and statistics.

Killen, Joel D, PhD


Prevention and treatment of nicotine dependence; prevention of obesity and eating disorders.

King, Abby C, PhD


Chronic disease prevention and control, behavioral medicine, health promotion in older adults and women, adoption and maintenance of regular physical activity.

Matheson, Donna, PhD

Senior Research Scientist

Family- and school-based nutrition interventions, and dietary assessment of children.

Prochaska, Judith, PhD, MPH

Associate Professor

My research program focuses on developing effective treatments for tobacco dependence and other leading risk factors (e.g., sedentary behavior, obesity, stress and distress), with a focus on complex and multi-problem groups including people with serious mental illness, alcohol and drug problems, and heart disease, the unemployed, and homeless.

Robinson, Thomas N, MD, MPH


Child and adolescent obesity prevention and treatment, cardiovascular disease and cancer risk factor prevention, weight control, promotion of physical activity, nutrition, smoking prevention, effects of television viewing and video games on child health and behavior, health behavior change, school-based interventions, general pediatrics.

Stafford, Randall S, MD, PhD



Cardiovascular disease treatment and prevention; the adoption of new technology and prevention practices; patterns of physician practice, particularly medication prescribing; measuring and improving the quality of outpatient care; and disparities in health care by race, gender, age and socioeconomic status.

Stefanick, Marcia L, PhD


Women's health; postmenopausal hormones; physical activity; obesity and weight control; diet for breast cancer and heart disease prevention.

Winkleby, Marilyn A, PhD, MPH


Health of socioeconomically disadvantaged, ethnic minority, and other medically underserved populations; health promotion and disease prevention in underserved populations; community-based intervention studies; youth advocacy/mentorship and promoting diversity in health professions.
Other Academic Staff Research Interests

Alles, Wesley F, PhD

Senior Research Scientist

Director, Stanford Health Improvement Program and Stanford Health Promotion Resource Center. Interests include Community and Worksite Health Promotion, Behavior Change, Type A Behavior Modification.

Castro, Cynthia M, PhD

Senior Research Scientist

Psychology of physical activity, aging, caregiving.
Affiliated Investigators Research Interests

Sundquist, Jan, MD, PhD

Consulting Professor

Epidemiological and translational studies of cardiovascular disease, cancer, and mental disorders and prevention of cardiovascular disease risk factors, especially in medically underserved populations; bridging the gap between academic research and clinical primary health care; and inter- and cross-disciplinary learning and research collaboration.

Wood, Peter D., DSc

Emeritus Professor-Deceased March 3, 2011


Stanford Research

The Stanford Prevention Research Center (SPRC) is an interdisciplinary research program involving several departments in the Stanford School of Medicine. The SPRC is also a division of the Stanford Department of Medicine. Through its 2001 merger with the Stanford Heart Disease Prevention Division it became the nation's largest and most robust disease prevention program, and is internationally renowned for behavioral interventions.

The SPRC mission is to improve the health and functioning of individuals in defined communities (or populations) through:

  • Interdisciplinary research into the behavioral and social basis for important chronic diseases.
  • Exploration of the methods for preventing and controlling such conditions.
  • Conducting problem-focused research, using mainly experimental methods, to test and disseminate disease prevention and control programs.
  • Collaboration among a broad array of health professionals and social and behavioral scientists who share public health and population perspectives in planning and conducting research.

For over 30 years the SPRC has been pioneering interdisciplinary research into prevention and control of chronic disease. Contributing to the development of its Stanford Health and Lifestyle Assessment (SHALA) were professionals from medicine, psychology, health education, nutrition, fitness, and computer science. The SPRC has also developed many other health education and behavior change programs in conjunction with NIH, Centers for Disease Control, the U.S. Surgeon General, and other government and private agencies.

In 2001, Medforma partnered with the SPRC to speed delivery of its superior health behavior change program, the Stanford Health Continuum, into the American workplace. From its headquarters in Palo Alto, CA, the SPRC provides ongoing research and consultative support for Medforma and its client companies.


Catherine "Kye" Anderson, Founder & President

Kye Anderson founded Medforma in 2001 in order to bring powerful disease prevention programs to the American workforce and now oversees all Medforma operations including business development, program development and financing. She attended the University of Minnesota and the College of St. Scholastica, graduating with a Bachelor of Science in Medical Technology with an emphasis on Bio-Chemistry and Physics.

After graduation, Kye was supervisor of the cardio-pulmonary laboratories at the University of Minnesota for several years before founding her first company, Medical Graphics Corporation, which was the initial company to bring computerized diagnostics to heart and lung function testing. Kye has since founded three other high tech medical companies and has served as President of the American College of Sports Medicine Foundation and as a board member of the Center for Ethical Business Cultures, Marquette Bank Advisory Board, St. Catherine's Health Care Advisory Board and College of St. Scholastica Board of Trustees. From 1995-1997, Kye served on the Minnesota Health Care Commission and on the Health Technology Industry Advisory Board of the Minnesota Health Care Commission.

Kye's business expertise has been recognized by several awards, including Ernst and Young Entrepreneur of the Year - High Tech Medical, Esquire Magazine's "People Under the Age of Forty Who Are Changing America", Inc. Top 100 Fastest Growing Companies, and Inc. Top 100 Fastest Growing Company CEOs.

Amy A. Betty, MBA – SVP Product Management & Client Support

Betty's responsibilities include bringing highly usable and effective solutions to Medforma users and ensuring superior client support and satisfaction. Amy brings business strategy development, interactive marketing, interactive product management, account management and client support services to the company.

Prior to Medforma, Amy's work experience includes being an Associate Consultant with CSC Consulting - Systems & Integration, a Solutions Architect at Net Perceptions, and most recently, an Account Supervisor at space150. Amy graduated from St. Olaf College with a Bachelor of Arts in Biology and from the Carlson School of Management at the University of Minnesota with a Masters in Business Administration.

Barb Reindl Pjevach, MBA – SVP Marketing and Administration

Reindl Pjevach spearheads the sales & marketing and administration functions at the Company. Her experiences include 20+ years of general management experience with specific corporate leadership roles in finance, marketing, manufacturing/quality, human resources and operational change implementation most recently as a VP of Boston Scientific Corporation. Through entrepreneurial ventures over the past several years, Reindl Pjevach has also developed expertise with web based education, networking, and social media marketing. Her responsibilities include leveraging her experiences to reach target markets at affordable costs to in turn drive the Company's viral growth objectives. Barb has a special passion and expertise regarding leadership and culture development and for this work was awarded the Twin Cities Business Journal's Top 25 Women Changemakers Award in 2003. She also holds an inactive Minnesota CPA license and practiced in public accounting early in her career.

Barb graduated from University of Wisconsin – Madison with a Bachelor in Business Administration in Accounting and a Masters in Business Administration.

S. Carver Anderson, MBA – Chief Technology Officer

Anderson oversees all technical development and deployment of the company's web presence including the company's service offerings as a web-based business, leading implementation of web applications, and planning for risk and growth. Anderson has a track record and demonstrated ability to envision web-based services that meet consumer needs and solve business problems with large consulting firms such as Jordon & Jordon and small private firms such as Shape Medical. He brings experience in health education and interactive development through his work at Carver graduated from the University of Notre Dame with a Bachelor of Science in Electrical Engineering and from the Carlson School of Management at the University of Minnesota with a Masters in Business Administration.

Brian P. King, MBA – Chief Financial Officer

King supervises the company's financial planning, budgeting and reporting systems. With over 18 years experience as CFO and COO at Medical Graphics Corporation and 8 years at several other high tech companies, Brian brings extensive experience to high tech company growth and financial planning including private and public offerings and SEC compliance and reporting. Brian graduated from Cornell University in Ithaca, New York with a Bachelor of Science in Mechanical Engineering and a Masters in Business Administration.


Medforma is a private company. Our funding is through paid subscriptions to our website.

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